Video Project Quote: What We Need to Know
In order for us to put together an accurate estimate for a potential video project, there are a number of key details needed from. These are some of the items we typically request and discuss during an initial meeting or phone call.
Overall purpose– What are we trying to achieve? Whether you need “about us” video, project highlight, introduction/ launch, sales piece, product explainer, announcement, brand storytelling, testimonial, educational, internal, campaign advertising, or general awareness content, it’s important to start with the why.
Filmed or animated? It could definitely be both.
Is there a hard deadline for an event or campaign launch we should know about?
Do you have a specific vision or will we work together on the creative?
Who are the subjects? Could this video feature employees, customers, actors, and/ or models?
What might the location look like? If we need to include studio time or a location fee, this is something to consider.
Is there a script? Will this be written by you, us or a collaboration?
Budget –we know no one wants to talk about this, but an open discussion about this is beneficial to manage and meet expectations for both parties.